Dove
DEPLOYMENT: Global Commercial Production & Field Operations
LOCATION: Atlanta, GA // Barcelona, ES
TIMELINE: 1-Day Targeted Shoot
VELOCITY: Flawless Execution // On-Time Asset Delivery
THE INTENT: INTERNATIONAL PRODUCTION MANAGEMENT
For the worldwide launch of the "Real Virtual Beauty" campaign, Dove and European ad agency Lola MullenLowe needed a reliable logistics team on the ground in Atlanta.
Tattered Brands stepped in as the Local Field Producer. We managed the vital connection between the creative directors in Spain and the live production crew in the US, ensuring every captured asset met strict corporate standards.
01 // THE BOTTLENECK
Time-Zone Friction > Running a major commercial shoot across different continents introduces massive room for error. Coordinating remote creative direction from Barcelona while managing local crews and locations in Atlanta can easily cause communication gaps and costly production delays.
02 // THE DEPLOYMENT
On-The-Ground Logistics > Tattered Brands engineered a tight, high-efficiency production blueprint to keep the set moving smoothly:
Sourced, vetted, and booked the local video locations, crew directors, and principal photographers.
Coordinated local commercial equipment rental networks and technical infrastructure across Atlanta.
Formulated daily high-efficiency call sheets and on-site schedules to maximize shooting time.
Acted as the primary manager on set, keeping the European creative team and US production crew perfectly synced in real time.
03 // THE VELOCITY
On-Time Delivery > Our framework delivered a flawless, high-tier production within a fast-moving, restricted schedule:
Successfully executed a complex 1-day shoot with zero delays or scheduling errors.
Transferred high-value campaign assets seamlessly from the Atlanta set to the Barcelona post-production team on schedule.
Met all global brand benchmarks for the final commercial assets without a single drop in quality.